I Started a New Project to Learn Marketing

Rosich Marcos

2025/03/29

A couple weeks ago I began active development on Jumpybara! and decided to pause work on Zen Zone.

Jumpybara! Title Screen

I want to learn how to market a game before launching a larger project like Zen Zone, so I created Jumpybara in a couple of hours, just to gain experience marketing a small project.

I’m currently dealing with the new Google Play testing policies and the 12-tester-for-14-day issue, so once I get production access, I’ll try to run some sort of marketing campaign.

Jumpybara! Gameplay

By researching market trends and audience preferences, I’m looking to leverage Capybara’s intrinsic appeal to capture and maintain the interest of young people. I’m actively seeking influencers who can connect with my target audience.

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